Innclusive — originally named Noirebnb — is a competitor to Airbnb that strives to make users (all users) feel welcome. When asked in an interview with Fusion how his company differs from competitors, Gilkes said, “It seems really simple, but we actually start with our marketing. For the longest while, when you looked on Airbnb, there weren’t many black people on their site as a part of their promotional material.” Gilkes wanted to make sure all types of users were reflected in Innclusive’s marketing.
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